EcoTURalia project was developed within the area of training, dissemination and innovation for the sustainability of eco-union association, whose mission is to generate change agents to catalyze towards a sustainable society.
The initiative was a project to promote green employment in the tourism sector, with a holistic vision for a sustainable economy. Within the tourism sector, it will focus on rural tourism, nature tourism and cultural and natural tourism of environmental education.
The aim is to encourage the consolidation of existing sustainable economic activities in this sector, through the improvement of its competitiveness and at the same time promote both new private initiatives and new green business lines that could favour in the medium and long term a transformation of the conventional tourism sector towards the new environmental culture, mainly in the communities of Castilla-La Mancha and Extremadura.