ecoTURAL aims to promote the consolidation of existing sustainable economic activities in this sector, through the improvement of its competitiveness. At the same time, new private initiatives as well as new green business lines are also being promoted, which in the medium and long term may favour a transformation of the conventional tourism sector towards a new environmental culture, within the Mediterranean axis.

The initiative is aimed at professionals and entrepreneurs belonging to or interested in the sector of sustainable rural, natural and cultural tourism.